At the start of this year, HCA Consulting & Actions is marking a new stage in its development by strengthening its partnerships for the international development of its clients.
With an eye on Asia and a strategic partnership with ZERED, the agency aims to better support its clients by offering them tailor-made solutions adapted to the specificities of the complex European and Asia-Pacific markets.
ZERED: a key player in strategy and technology consulting
ZERED is an innovative consultancy specialising in technological and strategic solutions tailored to the needs of modern businesses.
It operates mainly in the Asia-Pacific markets, particularly in South-East Asia (Singapore, Malaysia, Indonesia, Vietnam, Thailand, the Philippines, etc.), Japan, India and Australia, with particular expertise in the water metering and utilities sectors.
Founded by Dominique Lerouge, a professional with proven experience in developing profit centres in the Asia-Pacific region, ZERED is founded on the values of excellence and innovation.
ZERED is an innovative structure based in Singapore that helps start-ups and SMEs to develop a genuine strategy for the Asia-Pacific markets, including
• Creation and development of the local subsidiary: management, finance, recruitment, commercial development.
• Market research, strategy definition, positioning and go-to-market.
• Licensing agreements and technology transfers.
With a territorial presence in Asia-Pacific, ZERED helps its clients to meet the challenges of increasingly complex markets and the need to remain competitive, thanks to tailored strategies and cutting-edge digital tools.
Dominique Lerouge takes pride in infusing a human and inclusive vision into all of ZERED's initiatives, fostering a collaborative and sustainable approach.
Her tailor-made approach and ability to anticipate trends make her a valuable partner and a perfect fit with the DNA of HCA Consulting & Actions.
Comparing the European and Asia-Pacific markets: Size and opportunities
The European market is characterised by maturity, strong regulation and a strong focus on sustainability and digital transformation.
Asia-Pacific, on the other hand, presents a different dynamic, marked by rapid economic growth and massive opportunities in emerging and developed economies, notably Japan, a country known for its advanced technology and sophisticated market offering opportunities for European companies looking to diversify.
Europe: With a population of over 740 million, the continent offers a market with high purchasing power. Europe is renowned for its solid infrastructure and established ecosystem of small and large businesses. However, competition is intense, and companies need to focus on innovative solutions to stand out from the crowd.
India: The world's second most populous country, India represents a fast-growing market. With 1.4 billion inhabitants and a middle class estimated at more than 420 million according to certain measures adjusted for purchasing power, India is a major market for water-related solutions. Average daily water consumption in urban areas is 135 litres and rising rapidly. Demand for irrigation, desalination and wastewater treatment is growing, and the potential is enormous. This is the ideal time for European companies to get involved in India, taking advantage of this emerging class and the massive investment in water infrastructure.
Australia: A stable market with strong purchasing power and an affinity for advanced technologies. Australia is ideal for testing products and services before rolling them out across the Asia-Pacific region.
Japan: Recognised as one of the world's most advanced economies, Japan offers a sophisticated market focused on innovation and quality. Companies find significant opportunities in the robotics, green technologies and digital transformation sectors. However, success in this market requires a thorough understanding of local cultural codes and business processes.
Southeast Asia: Southeast Asia, with a population of over 680 million, is a vast and diverse region with a rapidly growing economy. The rapid pace of industrialisation and urbanisation is leading to increased demand for water resources, waste management and agricultural irrigation. Problems of access to water and inadequate infrastructure are catalysing the development of major opportunities in the water sector for cutting-edge technologies. In addition, government initiatives and international funding, particularly through public-private partnerships, are encouraging sustainable development and innovation in this field.
The Value Proposition of the HCA Consulting & Actions and ZERED Collaboration
Together, HCA Consulting & Actions and ZERED form a unique strategic alliance to develop their respective client bases in Europe and Asia.
This collaboration is based on complementary strengths:
HCA Consulting & Actions : Based in France, HCA Consulting & Actions specialises in assisting companies wishing to set up or expand in Europe in the water network infrastructure market. In addition, as publisher of the Monreseaudeau.fr media, the agency has unique expertise in the French water market.
ZERED: Based in Singapore, with its roots in Asia-Pacific and its in-depth knowledge of local markets, ZERED facilitates access for European companies to unique opportunities in this booming region.
The alliance between HCA Consulting & Actions and ZERED aims to offer a global solution to companies seeking to succeed in complex international environments.
Clients benefit from tailored support, sector expertise and an understanding of the cultural and regulatory specificities of the target markets.
The collaboration between HCA Consulting & Actions and ZERED represents a major opportunity for European and Asian companies to achieve their international growth objectives.
Thanks to their expertise and networks, the two companies offer a strategic bridge between two of the world's most dynamic regions.
Get ready for business
Would you like to find out more about this collaboration or about HCA Consulting & Actions' export services?
Book a 30-minute appointment with Arnaud HETEAU directly in his online diary below:
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