top of page

Inbound marketing or how to use the web to attract more customers?

Attracting customers via the web is a real strategic challenge. As a result, web marketing is naturally playing an increasingly important role within companies.

At HCA Consulting et Actions, we were early adopters of the inbound marketing approach, which puts the customer at the heart of the action, from identification as a prospect through to building customer loyalty.

In this article, find out what inbound marketing is, familiarise yourself with our partner Plezi, and request your Diag Boost, the starting point for analysing your digital strategy.

Inbound marketing definition

Inbound marketing is a strategic approach to digital marketing that focuses on creating quality content and building strong relationships with prospects.

Unlike traditional marketing methods that seek to reach an audience intrusively, inbound marketing aims to attract customers naturally by offering relevant and useful content that answers their questions and issues.

The main pillars of inbound marketing include:

  1. Content creation

  2. SEO (Search Engine Optimization)

  3. Social media strategy

  4. Lead generation

By adopting a customer-centric approach, inbound marketing aims to create a relationship of trust with prospects, turning them into loyal customers.

This method is particularly effective in a digital landscape where B2B buyers are looking for useful information and personalised experiences.

The emphasis, therefore, is on focusing on the customer, understanding their issues and speaking directly to them.

Plezi, B2B marketing automation software for busy marketers

Plezi is much more than just a marketing tool, it's a strategic ally that simplifies and amplifies marketing efforts through intelligent automation.

With Plezi, creating and managing marketing campaigns becomes intuitive. From sending targeted emails to managing leads and tracking performance.

Plezi users have reported the following key figures:

  • 70% increase in traffic after 12 months

  • 256% more leads generated after 12 months

  • 1 working week saved per month

  • 1 month to obtain results

  • 97% customer satisfaction

As a Plezi partner agency since 2017, it was with great enthusiasm that the HCA team recently took part in Boost training on 14 and 15 November in Nantes.

It was an energising experience with a clear promise: to double BtoB leads in less than a year thanks to the web. By obtaining this certification, we aim to strengthen the support we provide to our customers in their digital strategy.

The participation of our 4 team members in this training course has led to the creation of our new offering: Diag Boost, 100% free of charge!

Focus on Diag Boost

The Diag Boost represents the heart of our commitment to inbound marketing.

This diagnosis takes an in-depth look at 84 checkpoints spread across 5 key pillars of your digital strategy:

  • Social networks

  • SEO

  • Inbound marketing

  • Technical aspects

  • Your commitment to

Find out how this free diagnostic offers a comprehensive analysis of your current performance, identifying opportunities for growth and areas for improvement.

This offer enables you to reshape your marketing approach, optimise your lead generation and propel your business forward.

Get your free Diag Boost by completing this form ⤵


bottom of page